Dollar General
Here For What Matters.
The average American lives less than 5 minutes from a Dollar General. A lot of people see that as predatory—but then again, a lot of people don’t give a shit about families living in poverty. So we spelled it out for them.
Awards: 2x PRSA Silver Anvils; 3x PRovoke Sabres
Broadcast, CTV, Content, Social, Digital
Role: Senior Copywriter/Associate Creative Director
Art : Carl Nielson
Creative Direction: Xavier Rodon
Director(s): Trent Jaklitsch and Marlena Prophet Jaklitsch // Gravy Productions