—has ideas that make leadership uncomfortable.
CORNHUB.COM
A certain raunchy, corn-farming themed musical comedy was set to launch on Broadway, and they needed a way to set the tone for their show. So we offered up “Change ain’t always easy to digest” as the tagline, and Cornhub.com as a place to get info on the show (and buy corn-shaped dildos).
They didn't buy it, but apparently they liked the Cornhub joke enough to steal it for their marketing. HOW MANY [BIG DISCOUNT CHAINS] AWAY?
A certain discount retailer is known nationwide for having locations EVERYWHERE. Like maybe too many. But there’s a good reason for it—because they serve communities that would otherwise go without. To tell that story, we wanted to build “How Many [BIG DISCOUNT CHAINS] Away”—a microsite that would map distance to your destination by how many of their stores you’d pass—and let Twitter (who was already making that joke at the time) have a little fun while learning something about the company’s larger purpose. METHANE FILTERING COW FART BACKPACKS
It’s no secret that cattle farming can be pretty destructive to the environment. So when a global meat producer came to us for ideas on how to showcase their billion-plus dollar commitment to sustainability, we tried to stop the problem at its source with some tech from Argentina that could make cow farts part of a circular solution. CAM NEWTON VIRTUAL ENDOSCOPY
To showcase how a certain yogurt’s probiotic benefits helped Cam Newton follow his gut in football and in life, I pitched a VR endoscopy experience at SXSW. In it, guests were swallowed in a spoonful of yogurt a la Honey, I Shrunk the Kids, and whisked through Cam’s digestive track on a biographical tour of inspiring moments in his life.ABRAHAM LINC-FISH MEMORIAL
When a certain aquarium wanted to earn attention for aquatic life’s pivotal role in human existence, I proposed creating Abraham Linc-fish, a representation of our evolutionary fore-fishes who lived in the Baltimore Inner Harbor. To bring him to life, I wanted to build a number of styrofoam memorials to him and, over night, install them in the places where former Confederate statues had stood around the city.WAR GAMES BUT FOR CHARITY
A certain global children’s charity wanted a way to get new audiences involved in donation and advocacy for children’s rights. I pitched an idea to link a mobile drone supply-drop game with an actual fleet of drones on International Children’s Day, letting people develop real, meaningful stakes in the efforts to protect and feed underprivileged kids.NEW YORK MINUTE
Every minute in NYC, 24k pounds of plastic is thrown away. So when a certain plastics manufacturer wanted to call attention to the scale of plastic waste and the importance of recycling it, I pitched building a 24k pound sculpture from plastic trash that read “New York Minute” in Rockefeller Plaza to remind the city about what they waste every 60 seconds—and what profound change could be made by simply choosing to recycle plastic. WHATEVER THIS IS.
